BARITONE
BRAND IDENTITY
DIGITAL AND PRINT ADS
WEB DEVELOPMENT
PRODUCT ANIMATION
What if you made a men’s grooming brand that’s actually for men? Not “for men,” as in stretched across demographics to appeal to wives and girlfriends…but actually for men? Baritone asked WILL to figure that out.
We updated the category to suit today’s man, where strength, beauty, and ambition are acts of unapologetic rebellion. Manhood means keeping the slobs away, no matter how hard they try to turn us into Disney Adults.
MANIFESTO
The man of today. Does he deserve the name? Fat, unkempt, disheveled. Shorts at work. Sweats on a date. Cheeto dust, pit stains, toenails that peek out to say hello. A thundering slobbishness drowning out Beauty’s noble choir.
In other words, the very opposite of a Baritone Man.
Baritone Men. Islands of defiance in a sea of vulgarity. Monuments to the greatness we all used to cultivate; straight-shooters whose style echoes through the ages, a war-cry in the name of male dignity. Faux-hawks. Man-buns. Greasy neckbeards. The Baritone Man’s never had them, never heard of them. What’s his secret?
Weaponized handsomeness, courtesy of Baritone: classic formulas that rage against the creeping singularity of ugly. Other brands scream “self-care,” but what they really care about is a mind-numbing multitude of hollow virtue signals. Their army of slobs is just another statistic: one that must be rectified by more capable hands.
Fix yourself, and Beauty will follow. This is how a Baritone Man wins.
The man of today. Does he deserve the name? Fat, unkempt, disheveled. Shorts at work. Sweats on a date. Cheeto dust, pit stains, toenails that peek out to say hello. A thundering slobbishness drowning out Beauty’s noble choir.
In other words, the very opposite of a Baritone Man.
Baritone Men. Islands of defiance in a sea of vulgarity. Monuments to the greatness we all used to cultivate; straight-shooters whose style echoes through the ages, a war-cry in the name of male dignity. Faux-hawks. Man-buns. Greasy neckbeards. The Baritone Man’s never had them, never heard of them. What’s his secret?
Weaponized handsomeness, courtesy of Baritone: classic formulas that rage against the creeping singularity of ugly. Other brands scream “self-care,” but what they really care about is a mind-numbing multitude of hollow virtue signals. Their army of slobs is just another statistic: one that must be rectified by more capable hands.
Fix yourself, and Beauty will follow. This is how a Baritone Man wins.
BARITONE - WEAPONIZED HANDSOMENESS