HESTIA
TASTES AS GOOD AS SKINNY FEELS
INFLUENCER CAMPAIGN
We’ve long been friends with that dissident brand of all dissident brands, Hestia tobacco, favored cigarette of rebels across the political spectrum. Besides advising, WILL did a fun campaign around our tagline “Tastes as Good as Skinny Feels.” It caught the attention of the New York Times, who featured WILL in a writeup about the brand.