WILL believes brands shouldn’t apologize. Just Do It. Think Different. The Most Interesting Man in the World. Brands we loved because they loved themselves.
Great branding has the power to change both businesses and the world. It can build nations and define generations. Marketing doesn’t just follow culture, it is culture, and we have a responsibility to do it well. Let’s make something beautiful.
NeW York Times
American Mind
Zero Hedge
Vanity fair
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