ENJOYER.COM
BRAND IDENTITY
EDITORIAL AND SOCIAL CONTENT
WEB DEVELOPMENT
BRAND LAUNCH
What happened to Vice? Enjoyer Media fills the vacuum. Based culture journalism, state by state. WILL did everything. Built the brand from scratch. Staffed the writers. Set up the socials and developed the website. Assigned and edited the stories. Made the videos. We blew the doors off Michigan media; millions of impressions in a few months, establishing the third largest media company in Michigan…first largest if you count Reels views only.
MANIFESTO
Michigan in every way is at the center of American life: geographically, politically, and spiritually. It combines Eastern industriousness, Midwestern pragmatism, and frontier wilderness. It is in this duality of industry and nature that Michigan is perhaps best understood. It is a mistake to see these two elements in conflict with one another. Instead, they are complementary, and it’s through their synthesis that we are most human.
Detroit, the place where America builds things. Our literal and spiritual engine. It is how we move. It is how we go places. It is how we accumulate and expand and put our stamp on the world. The Upper Peninsula, wooded, unmapped and untamed. This is where we go to escape. To be primitive. To hunt and fish. To explore and to survive. To strip our humanity down to its bare essence.
Yet Michigan is in decline; it confronts the same darkness as the nation at large. A nefarious group of managers has seized power, exerting tyrannical control in the name of all-encompassing “safety.” These moral busybodies graciously protect us from both nature and our own ability to overcome it. To placate our need for adventure and exploration, they provide mandatory helmets on perfectly paved, brightly lit streets, where we’re supposed to ride forever around their padded track.
We believe the most effective way to fight repression is by promoting insatiable curiosity and unabashed joy. We founded Michigan Enjoyer as an desperately-needed antidote to the stale, boring, and woke local media. To breathe vitality back into a state that used to overflow with it. To unite those “problematic” Michiganders who actually relish their lives here, who are still unafraid enough to be excited about the future.
Our stories prioritize beauty, success, and health, but have a healthy skepticism towards mainstream media that demands compliance. We’re a free source of joy, confidence, and curiosity towards Michigan; both its natural and man-made wonders. We go the furthest towards discovering truth from facts and data that only true locals can fully understand. Most importantly, we connect the 10 million neighbors of our state into a single community, ready to grow towards a glorious future.
Technology, the internet, and media need not alienate us from nature and negate our humanity. Rather, at their best, they put us in closer touch with the natural world, and make us more fully alive. This is the reconciliation of industry and nature that Michigan, at its best, also represents.
Michigan in every way is at the center of American life: geographically, politically, and spiritually. It combines Eastern industriousness, Midwestern pragmatism, and frontier wilderness. It is in this duality of industry and nature that Michigan is perhaps best understood. It is a mistake to see these two elements in conflict with one another. Instead, they are complementary, and it’s through their synthesis that we are most human.
Detroit, the place where America builds things. Our literal and spiritual engine. It is how we move. It is how we go places. It is how we accumulate and expand and put our stamp on the world. The Upper Peninsula, wooded, unmapped and untamed. This is where we go to escape. To be primitive. To hunt and fish. To explore and to survive. To strip our humanity down to its bare essence.
Yet Michigan is in decline; it confronts the same darkness as the nation at large. A nefarious group of managers has seized power, exerting tyrannical control in the name of all-encompassing “safety.” These moral busybodies graciously protect us from both nature and our own ability to overcome it. To placate our need for adventure and exploration, they provide mandatory helmets on perfectly paved, brightly lit streets, where we’re supposed to ride forever around their padded track.
We believe the most effective way to fight repression is by promoting insatiable curiosity and unabashed joy. We founded Michigan Enjoyer as an desperately-needed antidote to the stale, boring, and woke local media. To breathe vitality back into a state that used to overflow with it. To unite those “problematic” Michiganders who actually relish their lives here, who are still unafraid enough to be excited about the future.
Our stories prioritize beauty, success, and health, but have a healthy skepticism towards mainstream media that demands compliance. We’re a free source of joy, confidence, and curiosity towards Michigan; both its natural and man-made wonders. We go the furthest towards discovering truth from facts and data that only true locals can fully understand. Most importantly, we connect the 10 million neighbors of our state into a single community, ready to grow towards a glorious future.
Technology, the internet, and media need not alienate us from nature and negate our humanity. Rather, at their best, they put us in closer touch with the natural world, and make us more fully alive. This is the reconciliation of industry and nature that Michigan, at its best, also represents.
MICHIGAN ENJOYER - IT’S A BEAUTIFUL DAY