TABLET
CONTENT PRODUCTION
Prestige publishers like Tablet do great on Instagram, but what about X? The algo disfavors media companies with their own websites that seek to take users off the platform, so they often struggle to garner engagement. Tablet challenged us to solve this problem. We employed a series of original X videos, threads, longposts, and quote posts to help keep people interested in the Tablet feed. It worked—we increased engagement 350%.