Wells Fargo Food Bank
Can Toss Challenge
Wells Fargo wanted their Holiday Food Bank initiative to go viral—more likes=more awareness=more cans of food donated.
Isaac created a campaign to “throw” a can of food across Instagram stories.
The campaign launched on Good Morning America with the help of TV chefs Curtis Stone, Chef Roble, and Gritty, the infamous mascot of the Philadelphia Flyers.
The campaign encouraged users to participate by both tossing the can on Instagram Stories, and by asking followers to “fill their bags” with a heart.
The concept worked, with hundreds of influencers sparking engagement from thousands of users and leading to 55.7 million meals provided from the initiative.